Why Advertise in Vital News Publications?
Vital News e-mail publications have many advantages over other Internet advertising
vehicles. Our newsletters are available as text-only e-mail, which means you reach the
widest number of potential customers possible.
Our newsletters do not contain graphics, links, or any HTML code. This means the
download time on each issue is faster and a wider audience is reached.
Advertising in a strict e-mail publication is very beneficial to you, as an advertiser.
The chief alternative to advertising in a Vital News publication is to place your ad in a
Web banner. Consider the following points:
- Not everyone has Web access to the Internet. This means that
your Web-based advertisements (banners and HTML ads) are
missing a large potential audience.
- Banner ads are typically only one of many graphics on a Web
page. Your ad can easily get lost.
- Many Web surfers turn off graphics on their systems to increase
download speed. These people miss your graphics advertising
completely.
- Some people install "ad blocking software" on their browsers. This type of software
looks for graphic ads and effectively turns them off--your efforts are lost.
- E-mail advertising can provide links to both Web pages and
e-mail addresses. This means potential customers can contact
you in the way they want.
- There is more room in an e-mail advertisement to tell about
your product.
- Advertising in a Vital News e-mail publication costs less than any banner
advertisment we have been able to find.
E-mail Advertising is Hot!
According to
ZDNet AnchorDesk, "E-mail advertising has emerged as the hottest
ad category--receiving a higher approval rating among online users
than other forms of Internet-based advertising."